November 06, 2014
Dr Pepper Snapple Group signs on as official sponsor for Allen Independent School District

Participating in this sponsorship deal:

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Since then, the pressure has been on to find sponsors to offset costs and to schedule other events to keep the stands full and concessions cooking, and to help nearby businesses thrive. It has the potential to attract 100,000 nonresidents each year and generate sponsorship deals worth more than $400,000 annually.
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