"We're excited to expand gameday merchandising options and elevate the service for our supporters that Dyehard Fan Supply will provide, beginning this fall," said Senior Associate Athletic Director for External Affairs and Strategic Communications Rick Thorpe. "This new partnership is yet another positive step in our efforts to improve the fan experience for Rutgers nation. Industry leaders Ben Sutton and Rex Hough have built a company that has serviced the Olympic Games, NBA Finals, World Series and many other premiere sports properties. We're proud to position Rutgers as Dyehard's first collegiate athletics partner."