July 04, 2016
Electronic Arts signs on as official sponsor for Juventus F.C.

Participating in this sponsorship deal:

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In the words of Giorgio Ricci, Head of Global Partnerships and Corporate Revenues, "Juventus' agreement with EA SPORTS is of great importance because it represents the first time that an Italian football club has signed a partnership with the video gaming giant and allows us to truly reach out to the entertainment industry on a worldwide scale given the popularity of FIFA 17 among young people and indeed the rest of the market.”
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