Emirates is an official FIFA Partner from 2007 to 2014. The world’s fastest growing airline holds rights to all FIFA events during this period. This includes both the 2010 and 2014 FIFA World Cups, as well as the FIFA Confederations Cup, FIFA Club World Cup, the FIFA U20 and U17 World Cup, the FIFA Women’s World Cup, FIFA U20 Women’s World Cup and the FIFA Beach Soccer World Cup. Through this deal Emirates benefits from enhanced global media exposure, and an association with FIFA’s special events and development initiatives.