Riffing on the idea that Evian water makes your body feel youthful, the company first introduced us to its synchronized swimming "Water Babies" spot in 1998. (At least there was actual water involved.) About a decade later, Evian reprised the theme in "Roller Babies," a viral sensation (by 2009 standards) starring a bunch of tots skating around to "Rapper's Delight." And last year, Evian gave us "Baby & Me," in which adults breakdanced with baby-fied reflections of themselves in front of a mirror. (With 75 million views to date, it was the most-watched ad on YouTube in 2013. Congratulations, world.)