September 21, 2015
ExxonMobil signs on as official sponsor for Yi Jianlian

Participating in this sponsorship deal:

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The brand uses the opportunity that Yi Jianlian is going to play for Chinese national team in the upcoming 2015 Asia Basketball Championships to further spread their brand spirit—to safeguard/to protect. Yi Jianlian’s competition in the event is explained as safeguarding victories for China. 
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