LOS ANGELES, March 26 /PRNewswire/ -- On the heels of an official announcement this week introducing the American launch of a new tequila brand inspired by six generations of tradition, Familia Camarena Tequila announced today a sponsorship agreement with popular Major League Soccer team, Chivas USA. Debuting its official designation as the Preferred Tequila of Chivas USA on the eve of the Los Angeles-based franchise's 2010 season opener, Familia Camarena Tequila is the first spirits brand ever to strike a partnership of this kind with Chivas USA since the team's founding in 2004.