Snapshot
November 06, 2014
FedEx signs on as official sponsor for National Basketball Association

Participating in this sponsorship deal:

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The NBA went into its offseason sales cycle facing the depths of the recession, but while the league didn’t quite complete a slam dunk, it will begin its new season with most of its pending renewals in the bag and no unexpected defections.
Read more at www.sportsbusinessjournal.com »
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