August 17, 2016
Fitbit signs on as official sponsor for New York City Marathon

Participating in this sponsorship deal:

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Fitbit (FIT), the leader in the connected health and fitness market, today announced a two-year partnership with New York Road Runners designed to provide runners of all levels with relevant data, inspiration and guidance to reach their goals at the TCS New York City Marathon. The association between Fitbit, the first-ever official fitness tracker partner of the race, and the largest marathon in the world, extends beyond race day, encouraging runners to participate in enriching community-building activities and to use Fitbit’s platform of activity trackers and mobile tools to perform at their personal best.
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