September 13, 2016
Ford signs on as naming rights partner for Ford GoBike

Participating in this sponsorship deal:

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Bay Area Bike Share operator Motivate — which manages the program under a contract with the Metropolitan Transportation Commission (MTC) — today announced a seven-year partnership agreement with Ford Motor Company that will allow Brooklyn, N.Y.-based Motivate to complete its plan for a tenfold expansion of the region’s bike share network to 7,000 bicycles from the current 700, at no cost to taxpayers for bikes, station equipment or operating staff. Under the terms of the agreement, Bay Area Bike Share will be rebranded as Ford GoBike.
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