November 06, 2014
Ford signs on as official sponsor for Pitchfork

Participating in this sponsorship deal:

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Every five years or so, the Ford Motor Company readies what it likes to call “white-space vehicles,” brand-new cars without a direct category or competitor. For its latest offering, the 2014 Transit Connect Wagon, Ford identified the vehicle’s key consumer as the “impassioned indie,” a young individual passionate about about their hobbies and interests, and quickly turned to music to reach them.
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