November 06, 2014
Ford signs on as presenting sponsor for The Rider Challenge

Participating in this sponsorship deal:

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The series, which marks Live Nation’s first foray into producing original content for the Internet, will enable contestants to live the life of a rock star and get to meet their favorite artists. The Lumineers, Kid Cudi, Fall Out Boy, Edward Sharpe and the Magnetic Zeros, and Fitz & the Tantrums are set to be featured in the show.
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