MASHANTUCKET, Conn.--(BUSINESS WIRE)--Foxwoods Resort Casino, the premier resort casino destination on the East Coast, and Madison Square Garden announced today that they have extended and expanded their marketing partnership. The new agreement is highlighted by the innovative new “Foxwoods Final Five” platform that provides Foxwoods with exclusive advertising rights to the final five minutes of New York Knicks (NBA), New York Rangers (NHL), New York Islanders (NHL), and New Jersey Devils (NHL) home game telecasts on MSG and MSG Plus. The platform also extends in-arena at Madison Square Garden for Knicks and Rangers games. The multi-year partnership, which is part of a fully integrated marketing deal with MSG, marks the first time a sponsor has acquired exclusive in-game promotions during the last five minutes of a game telecast.
Read more at www.businesswire.com »