October 24, 2017
Frito Lay signs on as official sponsor for USA Curling

Participating in this sponsorship deal:

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PLANO, Texas (October 24, 2017) — From sporting our favorite players’ jerseys to cheering on the home team from the sidelines, sports are an important part of American culture. However, while our most coveted sporting events attract national broadcast attention and home field audiences by the tens of thousands, others have yet to reach those levels of notoriety. Some sports are a favorite part of our everyday lives from the fantasy leagues to our popular Sunday routines, but there are others many of us know very little about. That’s why Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, and the expert in (cheese) curls, is shining a spotlight on another kind of curl, the sport of curling.
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