"NASCAR is a natural fit for us and it has provided access to a brand-loyal fan base that now has a clear line of sight into GEICO's multiple product lines and the many ways that we can service their insurance needs," said GEICO vice president of marketing Ted Ward. "We've enjoyed our partnership with Germain Racing and Casey Mears and the character of their organization is in line with our corporate values. We are excited about the extension and look forward to building upon our successful relationship in the sport of NASCAR."