November 06, 2014
Geico signs on as presenting sponsor for Pro Bowlers Association

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Published July 23, 2012, Page 10 With the Professional Bowlers Association looking to adopt more of a team-oriented, motorsports model of competition, Shamrock Sports and Entertainment, an agency founded by former NASCAR marketer Brian Corcoran, has been named the PBA’s new sales and marketing agency. Geoff Reiss, who joined the PBA as vice chairman in March 2011 and was named CEO last November, described the new model of competition as one in which different teams would compete, similar to NASCAR, and those team competitions would share the stage with the traditional, individual bowling competition. Each team would be backed by an individual sponsor and would feature one top-tier “franchise bowler.” Reiss added that the amount of branding and product integration will likely exceed NASCAR’s.
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