Today ESPN announced the sponsors for X Games Aspen 2017, taking place at Buttermilk Mountain in Aspen Snowmass, Colo., January 26-29, 2017, with live coverage on ESPN and ABC. GEICO joins the roster as the competition’s music sponsor alongside returning official sponsors America’s Navy, AT&T, Coors Light, GoPro, Harley-Davidson®, Jeep® brand, LifeProof and Monster Energy. Polaris returns as an additional sponsor.