As companies and brands like Netflix, Amazon, and even Chipotle establish themselves as formidable destinations for storytellers, the lines between advertising and entertainment continue to blur. Now, it's all about the best stories and strongest films, no matter how they're conceived. With that in mind, the Tribeca Film Festival has announced an all-new platform for works that exemplify the best that branded storytelling has to offer. The Festival, whose 15th edition will take place April 13-24, and will be presented by AT&T, is set to launch the Tribeca X Award, sponsored by GE.
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