November 06, 2014
General Mills signs on as official sponsor for Anthony Pettis

Participating in this sponsorship deal:

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The UFC has been making a concentrated effort to become as mainstream as possible. We're seeing a much more saturated market, strides toward global expansion, and big name corporate sponsorship. It wasn't too long ago that the acquisition of Bud Light and Harley Davidson sponsorships by the organization as a whole was big news.
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