March 23, 2015
General Mills signs on as official sponsor for Reba McEntire

Participating in this sponsorship deal:

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MINNEAPOLIS, March 20, 2015 /PRNewswire/ -- General Mills, Big Machine Label Group (BMLG) and Feeding America® today announced the launch of its fourth annual Outnumber Hunger campaign, which has helped secure more than 35 million meals to people facing hunger in America. This spring, superstar entertainer Reba will be the face of the initiative to help raise awareness of the 49 million individuals struggling with hunger in America and will kick off the campaign with a special concert event, "Reba and Friends Outnumber Hunger," featuring songs from her forthcoming album LOVE SOMEBODY.
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