RANCHO CUCAMONGA, Calif., Feb. 20, 2015 /PRNewswire/ -- King of the Cage, one of the world's premier organizations for Mixed Martial Arts, is proud to announce that General Tire has been named the official presenting sponsor for King of the Cage events in 2015. General Tire now becomes the third presenting sponsor for KOTC following Rockstar from 2005-2008 and Lucas Oil from 2010-2014.