SponsorshipMonday, 08 April 2013 00:32Generali has increased its exposure in MotoGP by becoming the Official Insurance Partner while also retaining its title sponsorship of the Valencian Grand Prix.Generali will provide insurance services to Dorna Sports, official rights holders of the MotoGP, for the entire MotoGP season, during which it will gain an increase in brand visibility in turns and on bridges at 10 Grand Prix from the total of 18 that will take place in 2013. Pau Serracanta, Managing Director of Dorna’s Commercial Area, said: “We are very pleased with this new agreement with Generali, especially as it is not a renewal, but an expansion of an existing contract. This shows great commitment to join a top championship like MotoGP. We know that a multinational company like Generali can benefit from an alliance with our sport. Dorna, in turn, will benefit from Generali’s wide range of services to help organize the MotoGP World Championship efficiently. I am convinced that this agreement will provide excellent B2B opportunities for both companies.”Sergio Balbinot, Generali’s Chief Insurance Officer, commented: “We are pleased to strengthen the partnership we have built over the years with Dorna: MotoGP provides an international platform for our global brand, with a sport leveraging human talent in identifying new technologies and new sources of competitive advantage on an international landscape.”