BARCELONA, Spain, Feb 02, 2014 (BUSINESS WIRE) --Gillette,the world’s leading male grooming brand, today announced Lionel “Leo” Messi as the new global face of its upcoming international football campaign. Gillette has also become a partner of the Leo Messi Foundation to support its mission. Gillette’s partnership with Messi will launch the brand’s ‘Inner Steel’ campaign showcasing the unrivaled passion and mental toughness required of players and fans to drive their teams to victory and show their colours for their country.