November 06, 2014
GM signs on as official sponsor for Academy Awards

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While the departure of the two sponsors is noteworthy—the official auto advertiser of the Academy Awards since 2009, top-spending Hyundai invested north of $12 million in last year’s broadcast, while eight-year backer Coca-Cola accounted for the third-largest commitment ($8.5 million)—the categories were snapped up in short order. According to several sources, General Motors has assumed the exclusive automaker position, while Pepsi reclaimed the nonalcoholic beverage sponsorship from its biggest rival. Pepsi is priming the pump for its first Oscars appearance since 2005 with a promotion for Regal Hollywood Theaters.
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