October 17, 2018
GOAT signs on as official sponsor for Kyle Kuzma

Participating in this sponsorship deal:

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The endorsement is the first athlete partnership with a sneaker reselling platform. The deal follows the NBA removing its restrictions on sneaker colors to allow its players to be more expressive on the court. The upcoming 2018-19 season will be the first in which players have the full freedom to wear shoes of any color, and Kuzma will lead the charge in partnership with GOAT, the largest resale platform for sneakers.
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