November 06, 2014
Harley Davidson signs on as official sponsor for Bradley Center

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The BMO Harris name will soon be added to interior, exterior of Bradley Center Chicago-based BMO Harris Bank has “secured the naming rights to the Bradley Center as part of a new six-year sponsorship deal aimed at helping extend the building’s life during the debate over a new basketball arena,” according to Mark Kass of the MILWAUKEE BUSINESS JOURNAL. The new name of the building will be the BMO Harris Bradley Center. The BMO Harris name “will soon be added to interior and exterior signage at the Bradley Center, the building’s main scoreboard and event tickets.” The naming-rights deal for BMO Harris is the bank’s “biggest commitment to the Milwaukee area since it bought Milwaukee-based Marshall & Ilsley Corp." in July '11. BMO Harris officials declined to say “how the bank was paying for its sponsorship deal.” A source said that the bank was “paying more than" $1M annually for the naming rights and corporate sponsorship. As part of its deal, BMO Harrris is “establishing the BMO Harris Boys & Girls Club program, which will set aside seats at Bucks home games for Milwaukee-area nonprofit organizations” (, 5/21). In Milwaukee, Don Walker reports the new name “has already appeared on the electronic sign outside the nearly 24-year-old facility.” The name change “represents a shift in position for Lynde Bradley Uihlein and David V. Uihlein Jr., the daughter and son of the late philanthropist Jane Bradley Pettit.” It was Jane Bradley Pettit's $90M donation “that led to the construction of the Bradley Center in memory of her father, Harry Lynde Bradley.” The family four years ago said that selling naming rights “would degrade their mother's gift.” The BMO Harris contribution, coupled with “significant sponsorship commitments from Harley-Davidson, Kohl's Corp., Northwestern Mutual and Rockwell Automation as well as other companies, totals more than" $18M over six years. BMO Harris also announced “a separate six-year sponsorship agreement with the Bucks.” The bank also has a sponsorship deal with the Bulls (MILWAUKEE JOURNAL SENTINEL, 5/22). BMO Harris' Canada-based parent company, BMO Financial Group, also has naming-rights to the home venue of MLS Toronto FC (THE DAILY).
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