November 06, 2014
Harley Davidson signs on as official sponsor for Universal Music Group

Participating in this sponsorship deal:

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LOS ANGELES--(BUSINESS WIRE)--Universal Music Enterprises (UMe) has partnered with Harley-Davidson for a global marketing campaign supporting Harley-Davidson’s revolutionary new line of 2014 motorcycles. UMe has worked with Harley-Davidson to integrate new, exclusive music with the sweeping, yearlong campaign, starting with a modern take on the iconic Lennon/McCartney composition, “Come Together,” by The Strypes, four young rockers from Ireland, released through Photo Finish Records in the U.S. “The Harley-Davidson brand and the importance of their global marketing launch required a cutting-edge band that could reimagine this iconic song. We knew The Strypes were the perfect choice bringing their raw intensity to the song to make a powerful statement and capture the vision of Harley-Davidson”
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