HARMAN International Industries, Incorporated (HAR), the premier connected technologies company for automotive, consumer and enterprise markets, today announced that MLB All-Star Alex Rodriguez (@AROD) has been named the latest Brand Ambassador for the Company's JBL® audio brand. As a member of the JBL family, Rodriguez will participate in a series of marketing initiatives, including integrated social media and content programs that will drive consumer engagement with the brand’s audio products. The collaboration with Rodriguez extends JBL’s longstanding partnership with the New York Yankees, which includes amplifying the electrifying sounds of every home game with 1,784 JBL speakers throughout Yankee Stadium.