April 22, 2015
Harman signs on as official sponsor for Damian Lillard

Participating in this sponsorship deal:

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STAMFORD, Conn., Apr 22, 2015 (BUSINESS WIRE) --HARMAN International Industries, Incorporated HAR, -0.06% the premier audio, infotainment and software services company, today announced that two-time NBA All-Star Damian Lillard will serve as a Brand Ambassador for the company’s JBL® audio brand. Lillard will participate in JBL marketing and awareness initiatives, which will include brand advertising and integrated social media and content programs promoting the brand’s audio products. Lillard is the first player to be signed by HARMAN since the company announced in September 2014 that it was launching a comprehensive multiyear marketing and licensing partnership to become the official headphone, speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball.
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