November 18, 2014
Harman signs on as official sponsor for National Basketball Association

Participating in this sponsorship deal:

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NEW YORK — HARMAN International and the NBA announced Wednesday a comprehensive multiyear marketing and merchandising partnership that will make the company the official headphone, speaker, and audio partner of the NBA, WNBA, NBA D-League, and USA Basketball. This unprecedented partnership is the NBA's first ever marketing partner in these categories and HARMAN's first partnership with a professional sports league.
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