November 06, 2014
Heineken signs on as official sponsor for Armin van Buuren

Participating in this sponsorship deal:

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“The Experiment” showcases a social experiment with ordinary “club goers” and focuses on two separate nights out in the same Miami club. The only difference is the DJ. “The Experiment” (found here: YouTube) demonstrates that when people take the focus off drinking, they will actually dance more and have a better night. It looks at the natural energy that can be created on a night when in control, and features another element of the “Dance More, Drink Slow” movement, a new track from van Buuren – “Save My Night.”
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