November 06, 2014
Heineken signs on as official sponsor for Ethiopian Football Federation

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Addis Ababa, Ethiopia – The Ethiopian Football Federation (EFF) and Heineken, parent company of Harar-based Bedele Brewery, signed a 2-year deal worth 24 million Ethiopian Birr ($1.3 million) to sponsor the Ethiopian national football team, aka “The Walias”, reported
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