November 06, 2014
Heineken signs on as official sponsor for European Rugby Champions Cup

Participating in this sponsorship deal:

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The Rugby Paper reports that Heineken, long-term title sponsors of the previous European rugby competition, will pay around £4m-a-year to be associated with the ERCC. Heineken is the first major brand to commit to the new tournament, which is being organised by club-driven promoters European Professional Club Rugby.
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