November 06, 2014
Heineken signs on as official sponsor for Skyfall 007

Participating in this sponsorship deal:

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Heineken USA will rely on James Bond to help push its flagship brand this year, while launching campaigns for Newcastle Brown Ale and Amstel Light, and introducing a Mexican brand, Indio, in the states. And in an unusual move, the importer will run subtitled Spanish-language TV ads for Tecate on English-language channels.
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