November 06, 2014
Hero MotoCorp signs on as official sponsor for ICC Twenty20 World Cup

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MUMBAI: The International Cricket Council (ICC) and Hero Honda Motors have announced a three-year partnership. According to the deal, Hero Honda will become a global partner with a major presence at all ICC events.    The deal will include the upcoming ICC World Twenty20, which takes place from 30 April to 16 May in the West Indies, and will run all the way to the end of 2012. This formal commitment follows Hero Honda’s successful involvement in the last three high-profile events staged by ICC in England (ICC World Twenty20 2009), South Africa (ICC Champions Trophy 2009) and New Zealand (ICC U19 Cricket World Cup 2010).
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