December 02, 2014
Hero MotoCorp signs on as official sponsor for Tiger Woods

Participating in this sponsorship deal:

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In the biggest endorsement deal by an Indian company, Hero MotoCorp, the country's largest motorcycle manufacturer, has signed on golf superstar Tiger Woods as its global brand ambassador. The four-year deal valued at more than Rs 200 crore dwarfs all other endorsements by Bollywood and Indian cricket stars by a long margin.
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