June 29, 2016
Hershey's signs on as official sponsor for Lindsey Vonn

Participating in this sponsorship deal:

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Team USA summer athletes will look to win medals at the Rio 2016 Olympic Games for their impressive athletic feats, but it’s the winter Olympic athletes who will take home honors in an equally important category: FUN! Because let’s face it – it’s the winter sport athletes who can really live it up this summer in Rio; no pressure, just having a good time. As a new sponsor of Team USA, the Reese’s brand is celebrating the unique fun and joy that Americans experience every two years around the Olympic Games. And who better to live this out than skiing sensation Lindsey Vonn? Today, Reese’s brand debuted their “Do Summer Like a Winter Olympian” Rio 2016 Olympic Games campaign, featuring U.S. Olympic gold medalist skier Lindsey Vonn.
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