Founded in 1965, HERC has been one of the industry leaders for almost 50 years. HERC prides itself on having one of the strongest fleet mixes in the equipment and entertainment rental industry, with a product line that includes everything from small, handheld tools and supplies to large earthmoving and aerial equipment. Sonoma Raceway will utilize HERC equipment for general facility maintenance, construction support and drag strip maintenance. HERC will also provide equipment services for all major race events. "Being selected as Sonoma Raceway’s preferred equipment and temporary power provider for five years is a key strategic win for the HERC equipment and entertainment industry," said Stan Bender, entertainment account representative, Hertz Equipment and Entertainment Services. "We look forward to fostering excellent customer service as this is an important focus of our business." Sonoma Raceway will make extensive use of HERC products and services for its events and day-to-day operations. HERC’s agreement will provide them with a highly-visible presence at the raceway, promotional rights, trackside signage, hospitality and other assets during major event weekends. For more information on HERC products and services, visit www.HertzEquip.com. Hertz Equipment will make its debut at Sonoma Raceway during the Toyota/Save Mart 350 NASCAR Sprint Cup Series race weekend, June 26-28. This year marks Jeff Gordon’s final race as a full-time driver. For tickets or information, visit www.racesonoma.com. PaddockTalk Perspective