August 18, 2016
Holiday Inn signs on as official sponsor for Southeastern Conference (SEC)

Participating in this sponsorship deal:

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The Pancake Selfie Express tour kicks off with an East Coast preview at New York City’s Union Square Plaza on Aug. 19 and Washington, D.C.’s Adam’s Morgan neighborhood on Aug. 25 and Aug. 26. The rolling pancake station is outfitted with five pancake machines, each producing one pancake per minute – all at the push of a button. One-of-a-kind laser printers then transfer selfies from smartphone to pancake. From batter to platter, the entire process takes mere minutes. This delicious piece of breakfast technology was created and perfected exclusively for IHG and is a first for any hotel brand.
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