May 31, 2016
Honda signs on as official sponsor for Battle at Bristol

Participating in this sponsorship deal:

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As part of the Pilot Flying J Battle at Bristol weekend, the ultimate tailgating vehicle, the all-new 2017 Honda Ridgeline truck will help kick-off festivities with the Honda Ridgeline Presents Bristol's Tailgate Party starring Kenny Chesney. The East Tennessee native, hailed as "The King of the Road" by The Wall Street Journal and the only country artist on Billboard's "Top 10 Touring Acts of the Past 25 Years", headlines a three-act concert on Friday night, Sept. 9, 2016.
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