DAYTONA BEACH, Fla. (June 17, 2013) ? NASCAR announced a new multi-year official agreement with HP, aligning two brands that are committed to innovation. The new alliance designates HP as an Official Technology Partner of NASCAR and marks the expansion of a relationship that began one year ago when the companies collaborated on the development of the Fan and Media Engagement Center (FMEC). The agreement is structured to incentivize continued investment in the FMEC while exploring areas for future innovation throughout the sport.
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