The Hearst Fashion Hack (#HearstFashionHack) kicks off on Saturday, February 9 at 9:00 a.m. with welcoming introductions by Hearst followed by developers pitching their ideas and forming teams. Coding begins promptly at 1:00 p.m. and submissions are due exactly 24 hours later. On Sunday, prototypes will be presented to the judges. Special consideration will be given to apps that inventively connect readers and editors in real-time.