Huawei, a leading telecom solutions provider, today announced the signing of its first international sports sponsorship deal – an exclusive sponsorship of the 2011 Italian Supercoppa (Supercoppa Italiana), a face-off between two of Italy’s top football teams – A.C. Milan and Inter Milan. This is the first time that these two teams are meeting in the Italian Supercoppa. The game will be held on August 6 at the Beijing National Stadium, also known as the “Bird’s Nest”, in Beijing, China. With a potential viewership of hundreds of millions around the world, Huawei will be leveraging the tournament to establish itself as a global consumer brand and to promote its concerted effort to integrate cloud solutions into all of its upcoming smart phones and devices.
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