Looks like Santa Monica's bike share program—the first to debut in Los Angeles County—will be brought to you (with limited commercial interruption) by Hulu. The Santa Monica City Council is expected to vote today to make Hulu the "presenting sponsor" of their Breeze bike share program when it fully launches next month, reports Santa Monica Next. As part of the five-year deal, Hulu would provide $675,000 in operational costs each year in exchange for having their logo on the bikes. As per the city council's wishes, Hulu will only be able to place their logo on the front baskets and skirt guards of Breeze bikes; the bike hubs, where bikes can be picked up and dropped off, are off limits for corporate logos.
Read more at la.curbed.com »