August 17, 2015
Hy-Vee signs on as official sponsor for Minnesota Vikings

Participating in this sponsorship deal:

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The 10-year Founding Partner agreement includes prominent signage throughout the stadium as well as opportunities for branded concessions and specialty food offerings. The scope of the partnership supports the supermarket’s expansion into the Minneapolis-St. Paul market, which will begin with the opening of two stores (New Hope and Oakdale) next month. In the coming years, Hy-Vee plans to add four to five grocery stores annually in the Twin Cities.
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