The deal comes amid the Hyundai’s efforts to cut costs and reduce production as sales and profit declined after a stronger won and weaker yen undermined the company’s ability to compete against Japanese rivals. The carmaker is counting on the new NFL deal to boost market exposure in the U.S., which will ultimately lead to an increase in sales.

The deal comes amid the Hyundai’s efforts to cut costs and reduce production as sales and profit declined after a stronger won and weaker yen undermined the company’s ability to compete against Japanese rivals. The carmaker is counting on the new NFL deal to boost market exposure in the U.S., which will ultimately lead to an increase in sales.