Snapshot
June 29, 2015
Hyundai signs on as official sponsor for National Football League

Participating in this sponsorship deal:

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The deal comes amid the Hyundai’s efforts to cut costs and reduce production as sales and profit declined after a stronger won and weaker yen undermined the company’s ability to compete against Japanese rivals. The carmaker is counting on the new NFL deal to boost market exposure in the U.S., which will ultimately lead to an increase in sales.
Read more at www.bloomberg.com »
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The deal comes amid the Hyundai’s efforts to cut costs and reduce production as sales and profit declined after a stronger won and weaker yen undermined the company’s ability to compete against Japanese rivals. The carmaker is counting on the new NFL deal to boost market exposure in the U.S., which will ultimately lead to an increase in sales.
Read more at www.bloomberg.com »
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