As the nation gears up for football season, Hyundai is once again joining in the action by sponsoring some of most popular college teams. This year, the Wisconsin Badgers have been added to the list as part of a 10-team expansion, bringing Hyundai’s sponsorship total to 25 powerhouse football programs. Like last season, the automaker will also partner with ESPN to be a presenting sponsor of the “College Football Live: Hyundai Thursday Night Kickoff” program, which will span 12 airings beginning on Sept. 6.