October 27, 2015
IBM signs on as official sponsor for Ottawa Senators

Participating in this sponsorship deal:

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The goal is to “apply behaviour-based, predictive analytics technologies from IBM to gain a deeper understanding of the (Senators’) fan base as individual consumers,” the team said in a media release. Just as there are official cars for sports teams and official foods, IBM is now the official analytics and technology services provider of the Senators.
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