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November 06, 2014
IBM signs on as official sponsor for Toronto Maple Leafs

Participating in this sponsorship deal:

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The latest evolution in arena advertising will roll out along the concourses of the Air Canada Centre this fall as Maple Leaf Sports & Entertainment introduces a new $3 million digital signage system, the first of its kind in an NBA and NHL facility.
Read more at m.sportsbusinessdaily.com »
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