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November 06, 2014
InterContinental Hotels Group signs on as official sponsor for Force India F1

Participating in this sponsorship deal:

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Jan Smits, the chief executive officer of IHG in Asia, the Middle East and Africa, confirmed that the deal has been designed to boost Holiday Inn’s business in India. He said: "Our involvement with the only Indian team will help ensure the visibility of the Holiday Inn brand in one of our most important emerging markets.”
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